Rooted in the traditional Japanese craft of masu, FOMUS is a brand that brings the value of Japanese culture to the world through craft, technology, entertainment, and community.
The masu began as a measuring vessel and evolved into a symbol of good fortune and celebration, woven into the rhythms and milestones of Japanese life.
At FOMUS, we have reinterpreted the masu's meaning — transforming it into a communication tool that bridges culture and the world through the power of technology and community.
The craft at the heart of FOMUS. Premium masu crafted from Japanese Hinoki cedar, offered for gifts, corporate presents, hotels, and events. Available with custom engraving, made-to-order designs, and special water- and heat-resistant coating options.
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Every photo is the start of a cultural exchange. A global photography project that uses the masu as a symbol to photograph people around the world — a uniquely FOMUS cultural experience connecting people and bridging Japan to the globe.
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1,300 years of Japanese culture, reimagined as jewelry. The traditional masu craft reinterpreted as one of the world's smallest pieces of jewelry — a fusion of the warmth of wood and artisan skill, representing Japanese craft luxury for a global audience.
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A Japanese fantasy IP built for the world. Centered on the story of tree spirits and humanity, KUKU is a cross-media project expanding into picture books, animation, music, and merchandise — aiming to become a globally beloved IP born in Japan.
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An AI platform that brings regional charm to the world. Multilingual web and AI solutions for sake, wine, tourism, and craft. We support cross-border digital transformation, helping local producers and regions reach not just domestic audiences, but customers worldwide.
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End-to-end AI adoption support for small and medium businesses. Multilingual web development, AI integration, and workflow automation — all under one roof. As a registered IT adoption support provider, we also facilitate digitalization using government subsidies.
Get in TouchCulture transformed into value — a self-reinforcing cycle.
Giving form to Japanese beauty and craftsmanship — from masu and beyond — as products and spatial experiences. Bringing the potential of traditional craft into the modern world.
Harnessing AI and technology to expand the potential of culture and business on a global scale. Supporting companies, regions, and creators in their ambitions.
Delivering wonder and storytelling to people around the world through Japanese characters, music, and visual content.
Building spaces that connect people and cultures. Through events and collaborative initiatives, we nurture new cultural seeds both in Japan and abroad.
Craft sparks the idea. Technology amplifies it. Entertainment brings it to life.
Community grows it into something new.
This cycle is what drives FOMUS forward.
Advancing the international reach of Japanese culture — from the field.
Through international cultural activities including exhibitions at Japanese embassies abroad, FOMUS is creating new value for Japanese culture and driving its global expansion.
Reception party at the Embassy of Japan in Ireland. FOMUS served Japanese sake using masu as official ware for the event.
Exhibited as an official partner alongside Sony and Nikon at the Emperor's Birthday celebration at the Embassy of Japan in Bahrain.
A booth dedicated to sharing "What is Masu?" — dressed in kimono, we showcased masu alongside KUMIKI jewelry throughout the event.
Masu displayed with Arabic labels — a localized presentation that resonated with Middle Eastern guests and broke through cultural barriers.
With friends from around the world in Dubai. We hosted an event in a city where diverse cultures intersect.
Running an international exchange community in Dublin, hosting around 50 events a year. A borderless community born through the masu.
Taking part in the marathon through Bordeaux's wine country, running strong in FOMUS uniform.
Playing SILVA, a card game created by FOMUS, with friends in Ireland. The moment FOMUS entertainment crossed borders.
The Experience Japan festival held in Ireland. FOMUS served as the official event photographer.
Charleville Castle — the European base of FOMUS founder MaSU.
Dubai Japan Fair 2025. As guests in yukata enjoyed Bon Odori dancing, FOMUS participated as photographer.
Circumnavigating Taiwan on foot with GPS runner Naoki Shimizu. Gifting collaboration masu to the Taiwanese people we met along the way — a journey that carried Japanese culture forward one step at a time.
Founder of FOMUS. Active across more than 40 countries, he promotes the value of Japanese culture globally through exhibitions at Japanese embassies abroad, cultural outreach, and the creation of international communities.
Working across craft, AI, and creative disciplines, he leads AI adoption support for businesses, web development, and cultural projects — drawing on his background in photography, film, and design to shape the future of Japanese culture.
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