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Overseas Promotion Support

Taking the best of Japan to where it matters abroad.

FOMUS takes your products to Embassy of Japan events, Japanese culture events and local communities overseas, and brings back how people there actually respond.

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Sake  /  Crafts  /  Regional Products
Serving Japanese sake in FOMUS masu at a reception of the Embassy of Japan in Ireland

Serving sake in FOMUS masu at a reception of the Embassy of Japan in Ireland

For You

Who it's for

You have something you want people abroad to discover, but no way to get it in front of them or no local connections. That's where FOMUS comes in.

Sake Breweries

Sake breweries

You want to give people overseas a first chance to discover your sake.

We introduce your sake and its story at embassy receptions and Japanese culture events.

Local Governments

Local governments & regions

You want people abroad to know your region's products and culture.

We bring your regional products abroad, create occasions to present them and gather local feedback.

Craft Makers

Traditional craft makers

You want to know how your work is received outside Japan.

We put your pieces in people's hands and report their reactions with photos, videos and comments.

Companies

Companies

You want to check your products or messaging for overseas markets from a local point of view.

Along with presenting and reporting on site, we help localize descriptions and websites into the local language.

What We Do

What we do

We work with you in three steps on the ground overseas: Try, Present and Localize.

Members of the international community FOMUS runs in Dublin

The international community FOMUS runs in Dublin

01

Try

試す

We have local people actually try your product, and report back with photos, videos and their comments.

FOMUS exhibition booth at the Emperor's Birthday Reception of the Embassy of Japan in Saudi Arabia

Exhibition booth at the Emperor's Birthday Reception, Embassy of Japan in Saudi Arabia

02

Present

届ける

We exhibit and introduce your product at embassy receptions and Japanese culture events abroad, then report on the reactions and the connections made.

Masu with Arabic labels displayed at a reception of the Embassy of Japan in Bahrain

Masu with Arabic labels, displayed at a reception of the Embassy of Japan in Bahrain

03

Localize

根付かせる

We rework labels, descriptions and websites to fit the local language and culture. For example: masu with Arabic labels for the Middle East.

You can choose just one step. "We only want to hear local reactions first", "We just need a place to exhibit" — you can combine only what fits your goal.

Bringing Japanese design into a space? Our Masu Wall supplies Japanese hinoki masu as wall modules for architects and interior designers.

Why FOMUS

Why FOMUS

FOMUS has been on the ground abroad with masu and Japanese culture. Here is some of what we have done.

29
countries of activity (since 2023)
20 · 13
countries and photo books in the MASU PHOTO series
~50
events a year at our international community in Dublin
More in About FOMUS
How It Works

How it works

  1. STEP 01

    Get in touch

    Tell us through the contact form what you want to take abroad and what you would like to find out.

  2. STEP 02

    Goals, country and timing

    Together we clarify what you want to learn, which country you want to reach and when.

  3. STEP 03

    Proposal & quote

    Based on FOMUS's travel schedule and local connections, we propose a plan and a quote.

  4. STEP 04

    On-site & report

    We carry it out on the ground and send you a report of local reactions with photos, videos and comments.

FAQ

Frequently asked questions

QHow much does it cost?

It depends on what you need, the country and the timing, so we provide a quote after talking with you.

QWhich countries can you cover?

We make proposals based on FOMUS's travel schedule and our local connections. So far we have been active in 29 countries, mainly in Europe, the Middle East and Asia.

QCan you take sake abroad?

We propose a feasible approach in line with each country's rules on bringing in and importing alcohol. (Some countries do not allow alcohol to be brought in.)

QCan I ask about just one product?

Yes, please get in touch.

QCan we use the photos and videos ourselves?

How they can be used is agreed with you in advance.

Contact

Start with a conversation

Tell us what you want to take abroad and which countries you have in mind. It's fine if much is still undecided.