Embassy of Japan in Ireland
Served Japanese sake in FOMUS masu at events at the Ambassador’s residence and embassy receptions.
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FOMUS brings Japanese culture to the world through four businesses — craft, technology, entertainment and community — with the traditional Japanese masu as the doorway.
Starting from the masu, four businesses feed one another to carry the value of Japanese culture to the world.
Founder of FOMUS. Active across more than 40 countries, he promotes the value of Japanese culture globally through exhibitions at Japanese embassies abroad, cultural outreach, and the creation of international communities.
Working across craft, AI, and creative disciplines, he leads AI adoption support for businesses, web development, and cultural projects — drawing on his background in photography, film, and design to shape the future of Japanese culture.
@masumasumasuo7Through international cultural activities including exhibitions at Japanese embassies abroad, FOMUS is creating new value for Japanese culture and driving its global expansion.
Served Japanese sake in FOMUS masu at events at the Ambassador’s residence and embassy receptions.
Exhibited as an official partner alongside Sony and Nikon. Masu displayed with Arabic labels.
A booth sharing "What is Masu?" in kimono. Masu and KUMIKI jewelry on display.
A photo book series shot around the world, masu in hand. Photography by MaSU. 20 countries, 13 photo books (2022–). Every book is free to read online, and we take commissions for a photo book of your country or city.
Shot in Japan, Taiwan, Malaysia, the Philippines, the USA, Spain, Estonia, Ireland, Lithuania, Latvia, Qatar, Bahrain, Malta, Greece, Cyprus, Belgium, Turkey and more.
Japan, Taiwan, Malaysia, the Philippines, Singapore, China, the United States, Ireland, the United Kingdom, France, Spain, Portugal, Belgium, Denmark, Sweden, Norway, Poland, Estonia, Latvia, Lithuania, Romania, Malta, Greece, Cyprus, Turkey, the United Arab Emirates, Qatar, Bahrain and Saudi Arabia
Countries and regions visited since 2023 for FOMUS projects and MASU PHOTO shoots.
Building on these activities abroad, we help bring Japanese sake, crafts and regional products to people overseas.Overseas Promotion SupportFrom a masu specialty store to AI and regional DX, original IP and an online community — the services that give shape to FOMUS's four businesses.
The masu specialty store. Custom-engraved masu from a single piece.
masu.fomus.jpThe official FOMUS online shop.
shop.fomus.jpA little craft, a world of connection. FOMUS's online community where masu communities around the world come together.
guild.fomusglobal.comEnd-to-end AI adoption support for small and medium businesses. AI chatbots for companies and shops, multilingual web development and workflow automation.
kanade-ai.comA portal for sake, shochu and wine regions. An AI platform that brings regional charm to the world.
terroirhub.comA Japanese fantasy IP built for the world. A cross-media project expanding into picture books, animation, music and merchandise.
kuku.fomusglobal.com1,300 years of Japanese culture, reimagined as jewelry. The masu reinterpreted as one of the world's smallest pieces of jewelry.
kumiki.fomusglobal.comThe Masu Photo art site. 13 photo books from 20 countries, free to read — and photo book projects for countries and cities.
masuphoto.fomusglobal.comA brand from Fuefuki, Yamanashi. Masu branded with a cormorant mark and peach confiture from Fuefuki.
kachiu.jpThe latest FOMUS press releases are published on PR TIMES (Japanese).
For media, partnership or international inquiries, please use the contact form.